Starbucks Evenings? | Starbucks Wine Is Here!

Starbucks Evenings? | Starbucks Wine Selections Are Here! | Starbucks Food & Alcohol Menu

Starbucks Wine

It seems that Starbucks is no longer satisfied capitalizing one just one of my two biggest vices: Starbucks Coffee. As if my penchant for iced quadruple espressos and chai lattes wasn’t hard enough to resist with a Starbucks on almost every block, now they intend to lure me and millions of other customers in with Starbucks wine and craft beer selections as part of their new Starbucks ‘Evenings’ program. Yes, Starbucks is serving alcohol!

Starbucks has keenly identified that many of their customers who love specialty coffee also love wine (internal data revealed that 70% of their customers drink enjoy drinking wine). Beginning after 4 pm in select locations, their new Starbucks Evenings offerings will not only serve to boost revenues for Starbucks when their stores are typically much slower, but will also allow wine and beer lovers the chance to wind down and relax while enjoying small plates and a glass of Starbucks wine or craft beer.

Now if you’re anything like me, you have a lot of questions regarding which wines will be available, how much they will cost, and which locations will have the ‘Evenings’ menu, etc. Read on to learn everything you need to know about Starbucks Evenings, Starbucks Serving Alcohol and Starbucks wine selections and prices!

Starbucks Evenings

Photo Credit: Starbucks

Which Wines Are Available? | Guide to Starbucks Evenings and Alcohol Selections

– Sparkling Wine –

  • Villa Sandi ‘Il Fresco’ Prosecco, Italy | $8 per glass, 150 calories

– White Wine –

  • Chloe Pinot Grigio, Italy | $9 per glass, 150 calories
  • Erath Pinot Gris, Washington State | $8 per glass, 150 calories
  • Ferrari-Carano Chardonnay, Sonoma, California | $12 per glass, 150 calories
  • Rosatello Moscato, Italy | $8 per glass, 150 calories
  • Villa Maria Sauvignon Blanc, New Zealand | $8 per glass, 140 calories

– Red Wine –

  • Alamos Malbec, Mendoza, Argentina | $8 per glass, 150 calories
  • Apothic Red Blend, California | $7 per glass, 150 calories
  • Carmel Road Pinot Noir, Monterey | $10 per glass, 150 calories
  • Columbia Crest H3 Cabernet Sauvignon, Washington State | $8 per glass, 140 calories
  • Lange Estate, Willamette Valley, Oregon | $10 per glass, 150 calories
  • Murphy-Goode Homefront Red Blend, California | $7 per glass, 150 calories
  • North by Northwest Red Blend, Washington State | $12 per glass, 150 calories
  • The Show Cabernet Sauvignon, California | $9 per glass, 140 calories
  • Trapiche Broquel Malbec, Mendoza | $8 per glass, 150 calories

Did you notice that Washington State was well-represented on the Starbucks Evenings wine list? Not surprising considering that Starbucks was founded at Seattle’s popular Pikes Place Market in 1971.

Which Craft Beers Are Available? | Guide to Starbucks Evenings and Alcohol Selections

The Starbucks craft beer selections will vary by location and range in price from $5-6 per beer. Starbucks is intending to keep the menu as local as possible, featuring craft beers by local breweries. For example, an upcoming launch at a store in Brooklyn will feature beer from Brooklyn Brewery and locations in Chicago feature beers from the popular Goose Island brewery. Consult your barista for selections.

Will Liquor and Mixed Drinks Be Available? | Guide to Starbucks Evenings 

No, Starbucks will not have liquor or mixed drinks available as part of their Starbucks Evenings menu.

Starbucks Evenings

Photo Credit: Starbucks

What Small Plates Are Available? | Guide to Starbucks Evenings and Alcohol Selections

  • Spinach and artichoke dip with pita chips | $5.95, 460 calories
  • Truffle Mac & Cheese | $5.95, 490 calories
  • Chicken Sausage & Mushroom Flatbread | $6.95,  310 calories
  • Artichoke & Goat Cheese Flatbread | $6.95, 310 calories
  • Meatballs with Tomato & Basil Sauce | $4.95, 300 calories
  • Bacon-wrapped dates | $4.95, 270 calories
  • Chicken skewers | $4.95, 300 calories
  • Truffle popcorn | $2.45, 150 calories

Why Doesn’t My Starbucks Have Wine Yet? | Guide to Starbucks Evenings

The Starbucks Evenings menu isn’t entirely new, as Starbucks began experimenting with the concept in select locations beginning in 2010. But not all locations have the Evenings menu yet. Starbucks was careful to introduce their new concept as many industry analysts predicted that customers would not want to have a glass of wine at the same place they got their morning coffee.

But judging by the initial response to the concept (locations in Washington State, Los Angeles, Florida, Atlanta and Oregon were the first get beer and wine) Starbucks is confident that Starbucks Evenings will be successful. They are currently planning to launch Starbucks Evenings in over 2,000 of their 12,000 locations in the near future, with many openings rolling out in only a few months.

Why Choose Starbucks Evenings? | Guide to Starbucks Evenings and Alcohol Selections

  • Unlike in a bar, Starbucks offers a quiet, relaxed setting where you can comfortably have a conversation.
  • Earn Starbucks Rewards while enjoying a glass of wine.
  • Starbucks plans to make their Evenings experience special by incorporating more lounge seating and design features which draw inspiration from the locations individual neighborhood.
  • Starbucks executives initially thought that its Evenings concept would be popular amongst women who would consider it a safer, more inviting alternative to a bar for meeting friends. They were right, as 60% of customers taking advantage of the Evenings menu is female.
  • Starbucks is proud of the fact that they tasted through over 500 wines to determine the 10 best to feature on the Starbucks wine menu.
  • Starbucks collaborated with wine chefs to develop the small plates menu, with every item coming in at under 500 calories.

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7 thoughts on “Starbucks Evenings? | Starbucks Wine Is Here!

  1. Tom

    I saw an earlier version of the concept at a Starbucks in Portland, OR, in 2012. As I remember, they were sort of marketing to women as a way to go in and have a glass of wine without going to a bar. I never tried any of them, though. (And there were a lot of other coffee places I wanted to try, too.)

    Reply
    1. Tom

      I forgot to mention — one of the reasons we didn’t see it here sooner is because of the liquor laws in DC. Only supermarket chains can have more than one location for a liquor license.

      Reply
      1. The Fermented Fruit Post author

        Tom,

        I would have had to try it just out of curiosity, though it would have been nice if Starbucks went with more boutique, smaller-production wines from local producers – especially considering the emphasis they are placing on expressing each neighborhood’s individuality. It will be interesting to see how the concept does, and while I don’t think I would take advantage of Starbucks Evenings personally I think that there are a lot of existing customers who certainly will.

        Ryan

        Reply
    1. The Fermented Fruit Post author

      Beth,

      As a loyal Starbucks customer of 10 + years, I am very intrigued by this foray into serving wine and beer. It’s a huge development in their business model, and sadly seems to only support the argument that they are getting more and more “corporate”. I love cafes and cafe culture, and think having a wine or beer could work in that setting – but the problem with the Starbucks Evenings program is that the wines aren’t interesting, and if I am going to go out for a glass of wine I would probably rather go someplace more interesting than the place where I got my coffee that morning, right?

      I think that this concept works best when you’re options are limited, you’re not that particular about the wines you’re drinking, or you really want a low-key setting to have a comfortable conversation. So to answer your question, I’ll have to check out the Napa Starbucks’ selections while I pick up my iced quad espresso, but we can drink some serious wines somewhere local!

      Ryan

      Reply
  2. Michelle

    I am not a Starbucks customer. Really haven’t spent a dime there in years so I am certainly not interested in buying wine there. However, Cycles Gladiator Cabernet Sauvignon will be served in Starbucks in Michigan and it is a good wine! Thanks for sharing Ryan!

    Reply

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