Apothic Red Blend Reviewed | Top Red Blends Under $10
Have you visited the Costco wine section lately? I have, and triumphantly came away with a pretty solid Napa Cabernet under $20. Luckily not much has changed… as their selections continue to focus on value and are strongly oriented towards highly commercial options with a few gems from more boutique producers laced in there. Something else that has remained constant? The prominent positioning and suggestive placement of the Apothic Red Blend.
I’ve noticed the Apothic Red Blend countless times before but its catchy label and sub $8 price had kept me at bay – and yet all the while the Apothic Red Blend has continued to become more and more popular amongst consumers.
But I recognize that Costco hasn’t become the largest retailer of wine in the world without figuring out a thing or two about product placement. The fact that the Apothic Red Blend regularly commands arguably the most valuable real estate in the Costco wine section was compelling enough for me to finally pick up a bottle to try for myself.
Appearance: Pours a dark, just barely translucent garnet in the glass.
Nose: The nose is subtle yet pleasant with jammy aromas of brambly black raspberry, cocoa and licorice.
On the palate: The Apothic Red Blend is medium-bodied and quite smooth in its delivery of sturdy black raspberry, licorice and cocoa flavors. The sweet, ripe core transitions to a slightly short finish that lacks refinement – though there are some subtle suggestions of lingering spice.
Varietal Composition: Zinfandel, Merlot, Syrah and Cabernet Sauvignon
Calories: 122 per 5 oz. glass.
Value Rating: 4 / 5
Price: $7.89 (Or only $7.47 at Total Wine)
Should you buy? Uncomplicated but flavorful, the Apothic Red is quaffable and promises to be a crowd-pleaser. While it’s just a touch sweet for my taste, this approachable and accessible style will appeal to many consumers. The Apothic Red is best-suited for parties and casual gatherings where your guests will enjoy it’s smooth, fruity profile as much as you’ll enjoy the sub $8 price point. Just keep in mind that the Apothic Red tastes more like it was made in a laboratory than a vineyard.
Value Proposition – Apothic Red | Top Red Blends Under $10
What is the meaning of the word Apothic? The definition of Apothic is beautiful or stunning, which I think it quite a stretch and more of a stunning marketing effort really. What the Apothic Red Blend lacks in sense of place, or ‘terroir’, it makes up for in simple, one-dimensional drinking pleasure. What more can you expect from a wine that costs less than $8? But better alternatives to the Apothic Red do exist.
So while I may prefer the Trentatre Rosso that’s available in the Trader Joe’s wine section, or the Columbia Crest Grand Estates Cabernet, for example, I do recognize that the Apothic Red offers a somewhat decent combination of sweet ripe fruit flavor and value.
The Apothic Red is almost like a dressed up ‘Wine Cocktail’, which explains why it’s so appealing to many consumers who normally find red wine too dry or bitter. It also explains why the Apothic Red Blend commands such valuable real estate in the Costco wine section and how it earned some seriously high-profile exposure by finding its way onto the Starbucks Evenings wine menu. Now I find myself intrigued by the ominously dubbed Apothic Dark Red Blend. Stay tuned!