Recently there has been a lot of buzz about this wine because of an interesting trifecta of superlatives. The estate of Finca Villacreces, in the Ribera del Duero region of Spain, lies on some very desirable land adjacent to one of the most famous Spanish wine producers in history: Vega Sicilia. Lauded by critics and highly sought after by collectors, the wines of this estate typically sell for several hundred dollars per bottle. Now you might be thinking that the Finca Villacreces Pruno 2010 is out of reach, but alas, it probably isn’t.
The Finca Villacreces Pruno 2010 retails for ~$20 and the recently released 2010 vintage received glowing praise from Robert Parker himself. To paraphrase, he said that one would normally expect to pay $75 to $150 for a wine that tastes like this. He also gave it a 94 point score, not often seen for a wine at this price point. Combine the price, the score and the location from which this wine hails and it sounds like a recipe for success. I myself couldn’t wait to try it!
Appearance: A dense dark purple but not quite opaque
Nose: Sweet aromas of violets and spiced cherry
Taste: A young, bold wine with flavors of dried cherry and charcoal. The finish is tart with dry tannins and a nice acidity.
Region: Ribera del Duero, Spain
Varietal Composition: 90% Tinto Fino (Tempranillo) / 10% Cabernet
Value Rating: 4 / 5
Retail Price: $16.98 (~$20 Retail)
Value Proposition - Finca Villacreces Pruno
While I certainly enjoyed the 2010 Villacreces Pruno, I don’t think it is a 94 point wine today. This drinks very young and in my opinion needs at least a few years in the bottle to mellow out and develop some complexity. I think sometimes the professional wine critics base their ratings on the potential they see in a wine, but as a consumer I prefer to evaluate a wine based on how it is drinking today. I do think that this wine could become pretty interesting with time and it certainly seems to have the structure to age well.
I paid $16.98 for this wine at The Wine Library during a pre-sale they were offering. It has since sold out but is available at other retailers for around $20 per bottle. That’s a far cry from the price Parker claims one would expect to pay for a wine like this. I gave this a good value rating because I think it is hard to find age worthy wines in this price range. I think it would be a good idea to pick up a few and lay them down for a few years if you have a place to store them properly. I look forward to checking back on the 20010 Finca Villacreces Pruno in a few years to see how it has evolved and if it is indeed drinking like a $75 to $150 wine.
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