Wine Blogger Julien Miquel Interview | Meet The Man Behind Social Vignerons
Attending my first wine bloggers conference this past summer afforded me not only the opportunity to get acquainted with a new wine region but also to get to know some of the most influential people in the world of wine writing. Julien Miquel requires little introduction to my fellow wine bloggers, but for my non-blogging readers, he is a talented, accomplished wine blogger and a social media powerhouse.
A former winemaker in his previous life, he has made wine in Spain with Michel Rolland, at Islander Estate with Jacques Lurton, at Chateau St. Jean in Sonoma, and even the world-renowned first growth Chateau Margaux estate. Today he counts over a quarter of a million followers on Twitter and nearly fifty thousand followers on Instagram. The idea of growing his social following was not easy, but when Julien started to get instagram followers and there were people paying attention to what he had to offer, this is when he began to believe in himself a lot more and was able to build a name for himself.
Yet you would never know to meet him! At one of the wine-soaked poolside after parties, I had the opportunity to get to know the incredibly modest Julien over a glass of wine. At first quiet and reserved, he opened up as he shared his fascinating journey to becoming a wine blogger. After he reached out to interview me recently, I thought it would be great to return the favor. I’m happy to report that I got him talking again!
Q: Can you tell us about who you are and what your blog, Social Vignerons, is about?
I’m a qualified winemaker from France turned into a wine blogger, brand ambassador, and, as many would probably consider me: a bit of social media nerd.
Social Vignerons is about sharing passion and knowledge around wine in a relaxed, often approachable way.
From my experiences making wine around the world, I have learned that there is an enormous amount of passion, hard work, and also science going into making wine. Most vignerons (the French word for winegrower) spend their entire life working incredibly hard trying to understand their land and vines, and aiming at making better wine each vintage. Many of them get very good at it. What most don’t do so well, however, at least in Europe, is communicating about their passion and work, and broadcast their positive message to the world, especially using social media which is where most wine drinkers are these days. They may find that by using a service like Upleap, they may have more success engaging with people online and growing their social media presence.
So, SV broadly aims at being an outlet for passionate wine people to share what they know, and their positive energy around wine.
More practically, I share knowledge about wine (e.g. the Top 7 facts about Sulphites in wine or Calories in wine), wine people interviews, winery profiles, wine reviews and scores, travel destinations, etc.